Roshon nick-key-metrics-for-seo-aug-2012-final from Nick Roshon Update 8-19: my presentation has come and gone, and I had a great time presenting. We had a surprise visit from Matt Cutts directly before my session, which meant plenty of SEOs woke up early and we had a great turnout at my session. […]
In a new POV on iCrossing.com, I respond to a question from a client as to whether Visibility = Credibility on the web. The short answer is (drum roll please!) – sometimes, but not always. One of the primary goals of any search engine is to use credibility as a […]
I was honored to be invited to give a presentation at SMX West this year on a panel about SEO issues related to Duplication, Aggregation, Syndication, Affiliates, Scraping and Information Architecture. You can check out the presentation here on Slideshare (the embed feature isn’t working so I’ll update this post when it […]
I saw this on Facebook and thought it was too funny not to share. Photo credit via Alex Sczakiel. SEO – What my friends think I do, What my mom thinks I do, What I think I do, What society thinks I do, and What I really do.
Today Matt Cutts posted a Google Webmaster Help video on the topic of ranking reports, which is embedded above. In it, Matt states that rather than obsessing over your rankings, focus on converting more users. I completely agree that it all comes down to conversions, and that one shouldn’t obsess […]
I think Ben Parr puts it better than I could on his latest blog post: The Google+ Antitrust Disaster: “The move was something that I expected, but I don’t think anybody expected the integration to be so massive. You can’t browse Google without seeing Google+ everywhere.” I agree. Search Plus […]
I recently made the big switch from Android to iPhone. I’ve wanted one since it first came out five years ago, so needless to say I’ve had a long time case of iPhone envy as a Verizon customer. Maybe it was the hype, or maybe it was the years of […]
Make your content as easy to share as ice cream with a puppy – cute & funny, but very true.
Undoubtedly the best photo of Larry Page & Sergey Brin ever.
…and following up my Day 1 recap of SMX Scottsdale 2011, here are my takeaways for Day 2: Viral Content – appeal to the emotions of your audience. People share content because it reflects their personality or stirs their emotions. Emotions don’t have to be limited to funny content – […]
SMX Social Media in Scottsdale has been awesome. Rather than trying to cover each session individually, which could easily be done as each was jam packed full of tips, stories & insights, here are the high level themes I noticed across the various presentations and presenters to guide your overall […]
In my latest iCrossing Great Finds blog post, I talk about the newly launched Google+ Pages, and how brands can optimize them for better visibility. If you own a business of any kind, now is the time to join Google+ and create a Page for your business – I hope […]