I stumbled upon the picture above while doing a vanity search for my name (because who in search doesn’t do vanity searches at least every once in a while!) and thought this was a cool example of crowd sourced content.
The Erie County chapter of the Ohio State University alumni association lets members submit photos of them doing the O-H-I-O around the globe. The above picture was taken in a remote stream outside of Cody, Wyoming after a great day of fly fishing.
Brands, organizations, and yes, even universities can leverage UGC to show personality and build brand enthusiasm.