Part of what I’ve learned through SEO is the importance of relevancy – if you have a blog about SEO & tech (like this one) – you should keep your posts related to that topic. Not that you can’t have fun and post off-topic every once in a while – but you don’t want to be a schizophreniac and post on a different topic every time either…and this isn’t just for the sake of search engine relevancy – your readers subscribe to your blog because they are interested in X topic. If you start jabbering about Y topic too much, you’re going to turn off your readers who feel they were duped into reading a blog that wasn’t about what they thought.
With that in mind, I’m a HUGE car freak. I’ve found myself wanting to tweet and post about my modified Audi A4 and cars in general a lot – but my followers on twitter and my (very few) regular readers on this blog probably wouldn’t appreciate that or at least find it wierd.
I’ve also been wanting to try new platforms and I’ve heard a lot of people that are vocal fans of Posterous. Since I don’t want to put too much effort into a second blog (its hard enough updating this one 1x per week), Posterous seems like a good choice. Here’s how it works:
- There is no web form to post – you simply send an email to firstname.lastname@example.org with your latest post and it uploads within a few seconds. It even converts images to galleries, embeds videos, and does everything for you. Since I have a BlackBerry, I can pretty much post anywhere, at any time.
- It’s pretty common for posts to be short. I don’t need well thought-out articles or anything – I can basically say “oh look, a cool car [pic]” and that’s sufficient
- It integrates with Twitter, Facebook, etc. and can automatically feed into these streams when you post something new. I setup twitter.com/nickscarblog and it is updated whenever I post letting my followers know there is a new post to check out.
- It gives you 1 GB of free storage and is super easy to setup
- You can use your own domains
I registered my domain through GoDaddy using a Coupon Code I found on SlickDeals that gave me an awesome discount with free private registration, so this whole project set me back about $20 bucks for a 3 yr registration.
So if you’re interested in cars, or seeing a Posterous blog in action – go check it out at http://nickscarblog.com