Archive for the ‘ Mobile ’ Category

Mobile Marketing – An Hour a Day by Rachel Pasqua and Noah Elkin

Mobile Marketing An Hour A DayI recently got a copy of Mobile Marketing: An Hour a Day by Rachel Pasqua and Noah Elkin and have been excitedly reading it over the past week or so and wanted to share a few thoughts here on why this book deserves space on your bookshelf (or Kindle/iPad/Mobile Reading Device). The book starts by painting a clear picture of the current mobile landscape and helps marketers brainstorm the questions they need to answer in order to devise a mobile strategy for their brand or website. After these introductory chapters, the book then dives into plenty of detail on various topics including mobile web design, apps, SMS, mobile SEM, mobile social, and so much more, with each topic being a new chapter. The book is very comprehensive yet very accessible, making it a great “go-to” resource for anyone who is interested mobile, no matter what skill level or training you currently posses. It is also a great book as it can be read cover to cover for those who want to learn it all, or just picked up from time-to-time and explored as needed as each chapter could be read as a standalone guide on the topic it covers.

Read more