Archive for the ‘ Speaking-Gigs ’ Category

I’m Speaking! BOLO 2013 October 14-15 in Scottsdale, AZ

BOLO 2013

Update: my session went great! My takeaways and slides can be found over on the Covario blog here:

I had an AMAZING time speaking at and attending BOLO 2012 last year, and apparently the feeling was mutual as I’ve been invited back as a speaker for 2013!

The conference will once again be held at the Hotel Valley Ho in Old Town Scottsdale and have a similar focus to last year – focusing on helping agencies and consultants succeed and encouraging collaboration in the field. I encourage you to attend if you work in any form of digital marketing, especially those in smaller-to-midsize agencies looking for the best ways to scale and grow your business, as if last year’s conference was any indication, this conference delivers a huge amount of value in that regard.

I’m incredibly honored to be asked as a speaker, as you’ll see the Speaker list is jammed packed full of big name speakers and agencies including HUGE LA, comScore, Microsoft, SapientNitro, GS&P, Mashable, Buzzfeed, and many others.

My session description is posted along with the full schedule on the BOLO website. Based on what I have ready so far, the content should follow this roadmap/description fairly closely:

SEO: The Good, the Bad, and How To Get More Out of It
Presented by: Nick Roshon, Covario

SEO as a marketing channel has a horrible name – many clients have either had a bad experience, or neglected the channel completely in favor of more established and predictable channels such as PPC, Radio, Print or TV. From encounters with snake oil salesman and spammy $5/hour link builders to so-called experts claiming “SEO is Dead” every time Google rolls out an update, it’s no wonder clients are cautious and budgets are small relative to other channels.

This session seeks to demonstrate how agencies can provide more value and transparency with SEO engagements, as well as how clients can get more ROI from their agency relationships. From a clear understanding of expectations and costs, to understanding what tactics and strategies do and don’t work, agencies can better sell their work and clients can better implement their recommendations, creating a win-win environment for all involved. Insights and recommendations are based on the speaker’s experience working on large, complex SEO engagements with Fortune 500 brands ranging from FedEx to Kelly Blue Book from an operational, client services, and sales perspective.

You can check out my presentation from last year here:, and stay tuned for this year’s deck to be posted on Slideshare after the conference as well!

Speaking at AMA Phoenix on Google Analytics

I’m really excited to have been asked to speak at the American Marketing Association (AMA) of Phoenix’s Special Interest Group meeting on Digital Marketing. I’ll be presenting all-new material on Google Analytics and how to get the most out of your setup, configuration & reporting through Google’s free offerings. The presentation will be on November 29th from 3-5pm and includes sometime before and after for networking and Q&A.

I’ll be updating this post with a link to the presentation on SlideShare, but you’ll have to wait until the presentation is over to get that. In the meantime, here is a sneakpeak of some of the actionable takeaways you’ll be getting if you come:

Event Info:

When: November 29th (Thursday) from 3-5 PM

Where: Flemings Steakhouse in Scottsdale, AZ

Cost: AMA Members $20; Non-Members $35

Registration Link:

Phoenix area folks – I hope to see you there!

I’m speaking at BOLO 2012 in Scottsdale, AZ

Update 10/8 – thanks to everyone that came, tweeted, asked questions or even just nodded in agreement! I had a great time presenting and it was an honor to be part of the outstanding speakers & presenters at BOLO this year.

Update 10/12 – my presentation made it to the “featured” section of the Slideshare homepage – very cool!

I’m very excited to have been invited to speak at the BOLO (Be On the Look Out) Conference here in Scottsdale, AZ. I’ll be presenting on “Agile SEO – Optimizing in Real-Time” providing insights for agencies and companies on how they can integrate SEO into their organization and start treating it as PART of the process, rather than an afterthought that comes after the process is complete. It’s an all-new presentation I’ve never given before, and I’m super excited about it – it’s a bit of a manifesto on how I think companies should be treating SEO and looking at it within their organization. It’s also got a few stories/examples and of course a healthy dose of humor to not lose the audience 🙂

I’ll update this post with a link to Slideshare once I’ve given the presentation and uploaded it for public view. In the meantime, you can read about BOLO here, and you can use the BOLO Discount Code “NRoshon” to save 20% off of registration if you’re interested in attending!

Here is my official session description:

Agile SEO – Optimizing in Real-Time
Presented by: Nick Roshon, iCrossing

Learn how and why your organization should stop treating SEO as an afterthought and start optimizing content on a more agile, real-time basis. Optimizing content like blog posts, videos, product pages and even tweets as they’re written must become the new norm for you to get the most out of your digital marketing efforts – and best of all, it’s relatively easy to implement with the right people, processes and training in place. Organizations that leverage agile SEO as part of their marketing process will see benefits across their interactive marketing including social, paid search, and even email as their content connects with users (and search engines!) in a more effective way.

Stay tuned for more!

I’m speaking at Search Engine Strategies SF!


Update 8-19: my presentation has come and gone, and I had a great time presenting. We had a surprise visit from Matt Cutts directly before my session, which meant plenty of SEOs woke up early and we had a great turnout at my session. The conference Vivastream account said that my session was the most attended session during the timeslot, and based on the size of the audience I was quite pleased. Thanks to all who attended, tweeted, asked questions, etc!

Original Post 8-7: Just a quick heads up that I’ll be speaking on August 15th at Search Engine Strategies (SES) San Francisco on “Key Metrics for SEO.” I’m working on the presentation as I type this, and my vision is to present extremely actionable metrics & data points to evaluate your search traffic, content quality, organic visibility and your link building efforts. This is probably a lot to cover in 25 minutes, but the deck will go on SlideShare and I tend to talk fast 🙂

I’m looking forward to the show, and hope to meet some familiar faces there…

My SMX West Presentation on Duplication & Aggregation

Nick Roshon at SMX West 2012

I was honored to be invited to give a presentation at SMX West this year on a panel about SEO issues related to Duplication, Aggregation, Syndication, Affiliates, Scraping and Information Architecture. You can check out the presentation here on Slideshare (the embed feature isn’t working so I’ll update this post when it does) as well as live-blog coverage on Bruce Clay and Search Engine Roundtable. I shared the panel with some very awesome speakers and had an amazing time at SMX learning a ton and meeting some new friends that are very passionate and smart about all things search & social. Thanks to Danny Sullivan and all of Third Door Media for putting on a great show as usual.

Photo credit above to the famous Bulkwark Exterminator marketer @Thos003!