How to Optimize Your Google+ Brand Page
In my latest iCrossing Great Finds blog post, I talk about the newly launched Google+ Pages, and how brands can optimize them for better visibility. If you own a business of any kind, now is the time to join Google+ and create a Page for your business – I hope this post is helpful to you in the initial setup of your page and making sure its findable by your customers & supporters.
Chances are you have started to create a Google+ Page or plan on creating one very soon. And chances are that you want your Google+ Page to be visible. Here are some quick tips to make sure your Google+ Page is findable in search engines and will contribute to your website’s overall SEO visibility.
Google+ Page Optimization Quick Tips
* Use your official business name. Your business name will also be your Page Title, which is an important ranking factor. However, do not insert keywords unless they are part of your official, trademarked name.
* Make sure you pre-populate your page with content before announcing it to your fans on other networks. That way, they’re more likely to add you to their Google+ Circles when they get to your page.
* Include your core generic keywords in your tagline if appropriate.
* Fill out as many of the fields as you can, and be sure to include various types of media (text, photos, video, etc.) so that search engines see a rich experience when they crawl your page.