The book, Search and Social – The Definitive Guide to Real-Time Content Marketing, is now out in book stores and shipping from Amazon. I have had the privilege of working with Rob Garner, the author, for four years here at iCrossing, and honored to serve as his technical editor for the book. The book serves as a go-to guide for marketers looking to get the most out of their content through real-time SEO and social media marketing. It’s a great playbook full of ideas and explaining how search engines and social media work hand in hand to propel content and dissemination messages to your audiences. It has a ton of actionable tips, so it’s a great read from anyone from a novice to an advanced internet marketer looking to hone their skills, audit their strategies, or come up with new ideas to bring to the table.
As I noted earlier, I served as the Technical Editor for this book. This entailed reviewing each chapter to check technical accuracy, suggest enhancements, or provide technical feedback as it relates to SEO, Social Media, Web Dev., etc. It was really fun, and mind-blowing to watch Rob crank out chapter after chapter of work. Rob is an encyclopedia of knowledge, and knows the history and the people of search marketing better than anyone I know. It was very cool to work with him and see him put together such a comprehensive and excellent book that sums up the philosphy & approach we at iCrossing have been executing on for years. It was also fun to work with the Wiley/Sybex team and learn the book publishing & editing process – there is a TON of work that goes into creating a book, in case you were wondering. Again, a lot of props to Rob who worked through all of the writing and editing, and took all of the feedback we could throw at him with grace too 🙂
I won’t write a full book review as obviously I’m terribly biased here, but I do recommend you pick up a copy. Buy it here on Amazon; Search and Social – The Definitive Guide to Real-Time Content Marketing.