Google pushed out a PageRank update last night, and now both NickRoshon.com and NicksCarBlog.com have PageRank3. Search Engine Land has more of this surprising update, given Google’s recent statement that webmasters shouldn’t focus on PageRank so much, and consequently removing PageRank from Webmaster Tools. Many speculated PageRank might be dropped from the Toolbar soon as well – but this doesn’t appear to be the case. The last PageRank update was in June, which continues Google’s trend of updating PageRank in the toolbar every few months.
RustyBrick of Search Engine Roundtable has a good point in regards to PageRank in the toolbar from an SEO perspective, so I’m quoting him below:
Yes, a Toolbar PageRank update means nothing in terms of your ranking changing anytime soon. The PageRank scores shown in the toolbar are outdated and have zero direct impact on your Google rankings. That doesn’t mean that PageRank has no influence, but the toolbar score does not have any influence. Google shows us one thing, but yet uses another thing.
It’s also important to consider the Webmaster Point of View here, and I think that is really where Toolbar PageRank matters: I’m looking for advertisers for my car blog. When advertisers see that I have solid PageRank, I think that gives me credibility that I might be a website they should consider to advertising on (after more due diligence, of course) – especially if I offer those potential advertisers a link on my blogroll, as that link should pass along some “link juice.” At a minimum anyway, potential advertisers will see that Google values my content at least somewhat, that this is a legitimate site that probably isn’t penalized or banned, and that my website is something they give further thought to- and they can tell all of this from a free toolbar in a matter of a second. Likewise, a site with PageRank N/A or 0 is likely to turn off potential advertisers nearly immediately, so that PR can really be the “first impression” to either open the door or have it slammed in your face. Just my two cents, anyway.
What are your thoughts? Would love some comments on this.