Bing! Goes the Internet Goes Viral (with Lyrics)

So Bing had a contest to see which fan could create the catchiest Jingle for their search engine, and the winner was just announced via their YouTube channel today. Catch it in it’s full glory below:

Lyrics to Bing Goes The Internet:
Bing, Bing, Bing Goes the Internet,
Bing, Bing, Bing Goes the Internet,
Bing, Bing, Bing Goes the Internet
Bing Goes the Internet…
If you’re looking to learn how to dance like me – Bing goes the Internet
If you want to find some pants like me – Bing goes the Internet
If you’re looking for answers to all of life’s questions – Bing goes the Internet
If you’re looking for fixes to all of life’s messes – Bing goes the Internet
Bing, Bing, Bing, Bing, Bing Goes the Internet
Bing, Bing, Bing Goes the Internet
Bing, Bing, Bing Goes the Internet
Bing Goes the Internet…

While dorky and a little strange (in all fairness, it is about a search engine), I do find the video pretty funny, catchy, and “viral” enough for Microsoft to choose it as the winner and generate some buzz (which it is succeeding in). A video doesn’t have to be high-quality and incredibly thoughtful to go viral, it needs to be something original & noteworthy – sometimes being awful will give it a better chance of it going viral than the opposite (for instance, had this video been sung by Kelly Clarkson with professional dancers…yawn)

MG Siegler of TechCrunch wrote a scathing review of the jingle, and I quote:

“Catchy” is one word for it. Another is “awful.”

Sure, the song will get stuck in your head, but so does the sound of seals barking, or cows dying, if you listen to them for long enough.

But as bad as the jingle is, the video is much, much worse. It’s some guy in pajama pants doing really bad interpretive dance nonsense with awful effects and a Bing backdrop. The entire time I’m watching this, I’m thinking: So this is what hell looks/sounds like.

Mashable posts a more favorable review of the song, describing it as:

And we have one word for the well-produced Jonathan Mann video: creepy. It’s actually polished – probably because this guy records a song every single day on YouTube, which alone is a weird shtick…The entire contest was a bit weird to us, but you know, most good viral marketing campaigns are a bit odd. And this barely cost Bing anything to do.

The entire time I’m reading this, I’m thinking:

  1. This TechCrunch review is awesome. MG Siegler would have moved up a notch on my list of deliciously witty & sarcastic bloggers if I kept one.
  2. This is an intentionally goofy/odd video, which the TechCrunch review didn’t seem to pick up on, but Mashable surely did (which blows my mind, I usually can’t stand Mashable due to their inability to ever be insightful).
  3. It is fueling the fire for this contest, Bing itself, and particularly for Jonathan Mann, as this review is picking up steam and being passed around twitter. Consider it officially viral.

The author of the song fires back to the TechCrunch review, which you can check out here:

The bottom line is this: Microsoft paid $500 to the winner, and in return got millions of views between the buzz the competition generated and the resulting viral spread of the video. Now that is an awesome campaign, and I do believe that Microsoft was probably insightful enough to know this video was just awful yet goofy enough to do the trick.

When people ask how do you “make something go viral”, this is how you do it… (Editor’s Note: you can’t make something go viral or not…the content is either viral worthy or not, and there is little you can do either way)

Here’s one more from Jonathan Mann, where he was featured on the Rachel Maddow show a few months back for his song Hey Paul Krugman (A song, A plea):

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