I’m speaking at BOLO 2012 in Scottsdale, AZ

Update 10/8 – thanks to everyone that came, tweeted, asked questions or even just nodded in agreement! I had a great time presenting and it was an honor to be part of the outstanding speakers & presenters at BOLO this year.

Update 10/12 – my presentation made it to the “featured” section of the Slideshare homepage – very cool!

I’m very excited to have been invited to speak at the BOLO (Be On the Look Out) Conference here in Scottsdale, AZ. I’ll be presenting on “Agile SEO – Optimizing in Real-Time” providing insights for agencies and companies on how they can integrate SEO into their organization and start treating it as PART of the process, rather than an afterthought that comes after the process is complete. It’s an all-new presentation I’ve never given before, and I’m super excited about it – it’s a bit of a manifesto on how I think companies should be treating SEO and looking at it within their organization. It’s also got a few stories/examples and of course a healthy dose of humor to not lose the audience 🙂

I’ll update this post with a link to Slideshare once I’ve given the presentation and uploaded it for public view. In the meantime, you can read about BOLO here, and you can use the BOLO Discount Code “NRoshon” to save 20% off of registration if you’re interested in attending!

Here is my official session description:

Agile SEO – Optimizing in Real-Time
Presented by: Nick Roshon, iCrossing

Learn how and why your organization should stop treating SEO as an afterthought and start optimizing content on a more agile, real-time basis. Optimizing content like blog posts, videos, product pages and even tweets as they’re written must become the new norm for you to get the most out of your digital marketing efforts – and best of all, it’s relatively easy to implement with the right people, processes and training in place. Organizations that leverage agile SEO as part of their marketing process will see benefits across their interactive marketing including social, paid search, and even email as their content connects with users (and search engines!) in a more effective way.

Stay tuned for more!

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