I’ve recently started yet another WordPress blog (just like the default tagline says), bringing my total count up to four active blogs that I control. Now that I’m starting to get the hang of this, here are the first plugins I recommend installing right away on your new WordPress blog to kick things off on the right foot:

1. Akismet – this blocks comment spam. If you don’t have this plugin, or one like it, you probably spend all day moderating your comments, or your blog is so new even spammers haven’t found it yet – but trust me, they will. Install Akismet and 99.9% of your spam problems will go away.
2. WP Security Scan – after getting hacked last year, I realized WordPress has some pretty significant security flaws – since its open source, anyone can read the back end code and figure out how it all works – and everyone shares the same basic platform, which means that once you learn to hack one WordPress blog, chances are you can hack just about any of them. WP Security Scan both scans and fixes your WordPress blog for most common vulnerabilities, which will make it much harder for hackers to gain unauthorized access to your blog compared to the average WordPress install. This plugin takes seconds to install, but will save you hours of headache if a hacker every targeted you.
3. WP Minify – a fast loading blog is a healthy blog. WP Minify compresses Javascript and CSS files to improve page load time. It’s well known within the SEO community that Google uses page load speed as part of their ranking algorithm, so every second you can shave off that loading speed can only help.

Of course, this list would be incomplete without mentioning two other things you should do as soon as you start a new blog:

1. Sign up and verify your site in Google Webmaster Tools – this will alert you of any issues Google has crawling your site, as well as a wealth of other data like inbound links, relevant keywords, and much more. It will also get your site crawled by Google sooner rather than later, so you’ll start showing up in the search results.
2. Sign up and implement Google Analytics, either using a plugin like Google Analytics for WordPress or manually inserting your tracking code into the footer. This will help you monitor site performance over time, and find referring networks that you can interact & engage with to grow a loyal base of readers to your blog. And since Google Analytics is completely free, there is no sense not collecting this data, even if you don’t plan on using it right away – in a few months, you’ll probably be interested and wish you had been tracking your site since the beginning.

I hope this was helpful – let me know if I left off any good suggestions in the comments section below!

I attended the Online Marketing Summit in Phoenix yesterday, and wanted to share a few insights & tips I learned. It was a great conference and it was nice to see a lot of familiar faces and learn some new things. Thanks to everyone that made it possible! We covered a wide range of topics including SEO, Social Media, Conversion Optimization, Content Strategy, and everything in between. In no particular order, here were my favorite takeaways:

#10: Create a Search & Social Media Center for Excellence: Create a central repository for best practices, keywords, social media engagement guidelines, etc, for all employees. This will benefit everyone involved by:

• Leveraging synergies across all of your digital channels – search, social, PR, web development, email marketing, and display.
• Getting PR & Social Media people the proper URLs and anchor text for Press Releases & Social Media messaging, as well as tips for optimal distribution
• Allowing more people to get involved with responding to complaints or questions via twitter & message boards by posting engagement guidelines. Phone support people can respond to complaints on twitter during downtime if they have training & knowledge base.

#9: A Cheaper Press Release – WebWire.com

• I submit a ton of online press releases for clients through PRNewswire, Marketwire, and PRWeb – but they cost several hundred bucks a pop. It doesn’t look like the distribution network is as robust for Webwire, but for $20, that’s a cheap backlink at the very least…thanks @fionnd of Elixir for this tip!

Adwords Tool Keyword Suggestions for the query iCrossing

#8: Search your brand & competitors & Adwords Tool – See what suggestions Google has for your brand name, and your competitors brand names in the Google Keyword Tool and Google Search Suggest.

• This can be helpful to: find interesting keyword ideas for brand pages, find new content ideas & content gaps, and discover reputation management issues. Check out the image to the right for suggestions google had for the word “icrossing” – very on target!

#7: Some Cool Stats & Quotes

• #1 position on SERP gets 43% of the clicks – Arnie K of Vertical Measures, a link building company
• “Rankings are something you can influence, not something you can control” – Arnie K – good perspective
• If you have a website, you are a publisher – Mike Corak
• .The BEST time to post a blog is Tuesday morning, while the WORST is Friday afternoon. – Dan Tyre  of hubspot
• “Brands must behave and enage like people do…” ~Brian Haven of iCrossing
• Blogs are the unsung heroes of SEO
• Do not neglect your blog child
• If you talk to people the way advertising talked to people they’d punch you in the face – Steve Groves

#6: Check out your backlink diversity – diversity of backlinks has increased in importance in the past year or so – those with unnatural backlink profiles do not get the same benefits they used to. Don’t overdo one method of link building (e.g. directory submissions) if you’re not going to do others.

#5: Use Social Media Profile Pages for Quick & Free Backlinks – it’s easy to get links on many social networking sites, and even if they’re nofollowed, it’s still a great tool for reputation management and probably still pass along some SEO value as well. Examples: Naymz, 123People, BusinessWeek.com, Google Profiles, LinkedIn…

#4: The Real SEO Value of a No Follow Link? There was some discussion that a rel=nofollow link has been shown to influence rankings and has SEO value. Something to consider – don’t dismiss a link just because it’s nofollowed! In my personal experience I’ve seen evidence that there is some SEO value here as well, although I haven’t seen any conclusive case studies to prove it.

The last three tips were from Jeff Eisenberg, a famous conversion optimization expert who wrote “A Call to Action” along with his brother Bryan. This was the best presentation of the whole summit in my opinion, the whole presentation was captivating and inspiring - check him and his brother out at: http://www.bryaneisenberg.com/

#3: Analyze Every Word & Image on your Money Pages

• When Dell changed “Learn More” to “Help Me Choose” on the computer configuration page, they saw an increase of MILLIONS of dollars. Why? When customers are ready to check out, they don’t want education (Learn More), but they do want help making sure they picked the right accessories & upgrades (Help Me Choose).
• Another Example: Overstock.com had horrible conversions on their DVD page, something that should sell well. Turns out an image talking about Childrens Movies turned off users, thinking they were on the wrong page. They changed the image to something generic, and generated a $25m sales jump
• The takeway? Understand the mindset of the customer, and talk in their language.

#2: Make your forms & check-out pages warm & fuzzy

• Filing in Credit Card info is the scariest moment for the consumer, and where abandonment most commonly occurs.
• Post your return policy, quality guarantees, etc, on this page and make the customer feel warm and fuzzy
• Examples – adding customer testimonials on check-out page, always display savings (if applicable), show quality/product guarantees
• Warren Buffet’s shoe company added a “Return-O-Meter” to their check out page showing how often a shoe is returned, and why (e.g. too wide, too small, etc). The result? Lower abandonment rate (higher confidence in purchase) plus fewer returns.

#1: Leverage Your Reviews!

• The Eisenberg Brothers have been very successful using reviews to increase conversions.
• With internal search on a website, allow users to search by Best Reviews/Most Reviews. When Customers Sort this way, there is a huge increase in conversions
• Run promotions like Top Reviewed under $50. These types of categories convert much higher.
• Another example: Vitacost – after a customer purchases something, Vitacost thanks them for the order and asks them to review – the result? Customers would go to Vitacost.com, review the product, and actually buy more products during that session!
• Reviews have the ability to turn worthless customer (who buys very little, very infrequently, usually on sale, but leaves a review) into a very valuable customer, as their review may sway the big buyers.

PS If I mentioned something you said and didn’t properly attribute it back to you, please leave a comment and let me know and I’ll be happy to include a link back to your website or twitter profile! I was scribbling furiously on a notepad and some of the details got lost or mixed up…

UPDATE: DMOZ is now accepting submissions again as of March 30, 2010, and no Proxy Error appears. I was able to submit a few listings this morning to various categories without issue.

UPDATE 2: A reader commented below that a major overhaul of DMOZ is due to launch soon, dubbed DMOZ 2.0. I think this is a great move, because as it stands right now DMOZ is pretty irrelevant/useless, so they should either kill it off or revamp it completely. Given the traffic and perceived importance of the site, it would make sense for them to revitalize it instead of killing it off. Thanks James! Read more here: DMOZ 2.0 Rumored to Launch at End of March

Original Post: I haven’t been able to submit any listings in the past three days to DMOZ and keep getting a proxy error that reads as the following: The proxy server could not handle the request GET /cgi-bin/add.cgi.

This could either be a back-end glitch, or DMOZ is temporarily or permanently no longer accepting submissions. The directory itself will load, but if you try to submit anywhere to the directory, an error will occur preventing the “suggest a URL” page to load.

I’ve seen a few tweets from others confirming this issue , and I’ve tried on multiple machines and ISPs. I’ll keep this post updated if it gets fixed or learn of further information. As of right now there is no message on the DMOZ Blog indicating they aren’t accepting submissions.

It’s probably just a back-end glitch, but with traditional web directories become less and less important, part of me kind of hopes that this is a sign of DMOZ being prepared to be killed off. The mere fact that very few people have noticed or tweeted about it is an indicator of DMOZ’s dying importance – to me, it exists for nothing other than SEO purposes (and occasionally for Google to re-write spammy page titles), and tools/tactics that exist purely for SEO manipulation have a limited lifespan before they’re shut down or rendered obsolete. Is DMOZ obsolete? Should it be shut down for new submissions? Leave your two cents in the comments!

Concerned with Google’s indication that Page Load Speed May Become A  Ranking Factor, I began to look at my own WordPress blogs to see if I can speed up my page load time. In particular, my Modified Car Blog loaded very slowly, to the point where it was actually annoying to users as well.

I read some great posts on technical tricks and hacks to speed up your WordPress blog. Two in particular I found useful were WolfHowl’s post How to Speed Up WordPress and WPGarage’s 38 ways to optimize and speed up your WordPress blog. Plugins recommended in these posts like WP-Minify really seemed to help speed things, but Nick’s Car Blog was still painfully slow.

A test using this website speed test tool of my home page, http://nickscarblog.com, baselined at around 10 seconds to load. After implementing many of the technical tricks in the posts referenced above, it was closer to 5-6 seconds – better, but still pretty bad. I ran a few comparable sites to my blog and they were all around 3 seconds or less.

Then it was time to go back to the basics. Here are some “common sense” things you can do that require no technical tricks, plug-ins or code. These are simple things to make everything load quicker.

• Use the More Tag for posts that have lots of images. I had several posts that were loaded with over a dozen pictures, often technical articles with DIY Guides to install car parts. By only providing one image and a snippet of the content, there isn’t so much to load on the homepage. I think this was the most effective way I reduced my homepage’s load speed. I also think it really cleaned up the appearance and organized the content better as well.
• Compress Images – I had several images that would load in the header and throughout the blog that were pretty large – by just a slight adjustment in resolution I could cut the file size in half without the end-user ever really noticing.
• Remove plug-ins you’re not using anymore, or don’t find very useful – if a user probably would never use it or find it beneficial – toss it. Sometimes a little plug-in “Spring Cleaning” is in order.
• Contact your hosting company – maybe there is something on their end they can speed up. Or maybe you just have a really crappy hosting company.
• Remove some of those Digg/Spinn/Reddit buttons. Is anyone seriously going to Digg your About Me page? I don’t think so.
• Consider your WordPress theme. A simplier theme will load quicker. A really fancy, widget- and animation-heavy theme will load slower. You don’t have to kill your fancy-pants theme off, just try a new one and see if it affects loading speed with a website speed test. Who knows, you might find something you like better.

The end result? My Car Blog now loads in 2.66 seconds. I didn’t lose any content or images, and by using the “More” tag I expect to see a decrease in bounce rate as there is more of an incentive to view the Post Page as opposed to just reading the whole post on the homepage. Some images are more compressed, there are fewer social sharing buttons (but the ones that appear are likely to be more useful), and the blog appears less cluttered, better organized, and oh yeah – a heck of a lot quicker too. Let me know if I missed any more “common sense” ideas in the comments below!

I haven’t been posting as much here – but still actively blogging… Check out my latest posts on the iCrossing Great Finds blog:

• Educate Your Team on Search Friendly Web Design – Part of the “Designing for Visiblity” series, giving tips on how to successful design (or re-design) your website to be successful in search, and how to engage your web design team in Search Marketing education.
• Tips for Using Google to Search for Twitter Related Results – Some advice and pointers to find relevant tweets and twitter related results through Google’s search engine.
• Is Google Suddenly Addicted to Speed? – A post overviewing Google’s recent discussion around the importance of page load speed, and why webmasters should take a look at their pages and try to make them load quicker (I’m a hypocrite here, as NicksCarBlog is horrendously slow…I just haven’t had time!)
• Google’s Proposal for Crawling AJAX: A post discussing Google’s adoption of a new protocol to crawl and index AJAX websites, and what websites should or should not implement it.

So, if you’re looking for some fun SEO related reading, I suggest you go check out http://greatfinds.icrossing.com or add the RSS feed to your preferred Reader. And as always, I’m tweeting away at @nickroshon as well

Motorola Droid Picture

I purchased the new Motorola Droid phone the first weekend it came out after 2+ years of desirable smartphone neglect from Verizon. While all the cool kids had their iPhones, all I could do was complain tirelessly about my BlackBerry Pearl, only to purchase and nearly immediately return my BlackBerry Storm POS-brick-that-did-nothing-right-and-was-useless-as-a-phone-or-anything-else-phone. Additionally, the last cool phone Motorola made was the Razor (or is it RAZR?), which was eons ago.

So it was with much skepticism that I picked up the new Motorola Droid Phone. The initial reviews were overwhelmingly positive, but Verizon has had such a solid track record of disappointment I had to experience it to believe it.

And now, I’m a believer. This phone kicks ass!

I’ve spent the past few days trying to think of bad things to say about this phone, and to be honest it’s been a struggle. It works perfectly – no freezing, no bugs, quick response time, etc. Any complaint I could think of was usually just “user error.” Like any phone, there is a bit of a learning curve, especially to get used to the rather tiny buttons on the keyboard. I’ve seen a few reviews wishing that had eliminated the gold arrow pad and just made bigger keys and I probably agree, but that’s a rather minor complaint.

Now for the features that really “WOW” me.

- Easy & impressive integration with Facebook and Gmail contacts. Within seconds of getting the phone, I logged in to Gmail and Facebook. It pulled in all of my Gmail contacts, then updated them with their Facebook Profile pictures and most recent Facebook Status. No need to ever sync my phone with my computer, as everything is pretty much already synced across Google.

- Determination on Verizon’s (and Motorola and Google’s) behalf to make this phone a success. Within less than 2 weeks of launching the phone, they already have a firmware update on the way to address bugs many (including myself) didn’t even know existed. Compare that to the Storm which went months without a very desperately needed firmware update…that is commitment.

- Google Maps with Turn by Turn Navigation – I purchase the Car Mount (which didn’t come with an included charger as advertised and instead cost an added $30, WTF Verizon?). What’s great is I now have a Navigation system that is better than any OEM or Aftermarket In-Car Navigation system because it connects directly to the internet with traffic updates and detours from Google (traffic prediction isn’t all that accurate though). Here is my setup:

Motorola Droid in Car Mount Holder

- Awesome apps – while maybe not as impressive as Apple’s App Store, the Android Market has some pretty damn cool offerings. For instance, the Key Ring app which uses your camera like a bar code scanner to capture your Membership Cards for various places like CVS, BevMo, etc., and can then display them for the cashier to scan, so you don’t have to carry them anymore (please dont steal my BevMo Rewards number, haha)

Key Ring App for Android

Another great app is Pandora – I can connect my phone to my car stereo and have streaming internet radio (something iPhone users probably have trouble with, since their network is so spotty). Also works great for podcasts, especially since this phone comes packed with 16GB of storage space! Check out Google Listen for a good app to find and listen to PodCasts. YouTube is also awesome on this phone…

- The Screen – although the phone is kinda big, its a little larger in size than an iPhone, the screen is extremely high quality and having a big screen like that makes the Google Maps Navigation & YouTube videos all the more useful & enjoyable. I don’t think I’d want a smaller phone, as I’d rather have the big screen, and this still fits in my pocket just fine. Below you can see the screen on this phone is almost bigger than the entire size of my Pearl.

Motorola Droid vs BlackBerry Pearl Size Comparison

- Google Search Bar – this widget on the home screen makes it super easy to search. Anything you want to know, just type it in from the home screen. It also acts as a sort of “desktop” search, because it will search data on the phone like your contacts, files, etc. So if I want to call someone, I can type their name into the Google Search Bar and it will return their contact file – very useful.

I’m sure I’m missing stuff, but at this point, I think you get it. I’d highly recommend you pick one up if you’re on the Verizon Network. It’s intuitive to use, works great, and is an awesome piece of machinery.

The inevitable question is, would I rather have an iPhone? The answer is nuanced, because I still think the iPhone has better apps and possibly a better user interface, but at the same time I think it would really depend on AT&T coverage in your area. I also think the Android Mobile OS will continue to grow rapidly in market share, as Google is basically giving that to any phone manufacturer (Motorola, HTC, etc) and across multiple networks (T-Mobile, Verizon, etc), whereas the iPhone OS will only be on Apple manufactured phones, and for the next year or so still only on the AT&T network. With the HTC Eris (a cheaper but still very capable Verizon Android Phone), as well as slew of other low cost Android Phones on multiple networks, the number of Android users will grow exponentially – and as it grows, more apps will be developed, which will inevitably close the gap between the iPhone App Store & Android Market. And I don’t expect Google to stop innovating and improving the Android OS either, as Google understands the Mobile Web is the future, and the Android System is so tightly integrated with Google Mobile Search that it will provide a huge opportunity in the future.

Finally, I think whether the Droid is an “iPhone Killer” is besides the point – while it may not be “better” than the iPhone, they both have their relative strengths and weaknesses. I think this is the first smartphone where one can say (with a straight face) that this is a serious iPhone contender (even if it’s not an outright killer).

Please leave me any questions or comments you may have. And sorry for the pictures, it’s really hard to snap a decent photo of an LCD screen…

UPDATE 12-03-09: Thanks to all my new visitors, I appreciate you checking out my blog. Here is a great follow up post by the Silicon Alley Insider today with 10 Things We Love And Hate about the Droid & Eris:

Google pushed out a PageRank update last night, and now both NickRoshon.com and NicksCarBlog.com have PageRank3. Search Engine Land has more of this surprising update, given Google’s recent statement that webmasters shouldn’t focus on PageRank so much, and consequently removing PageRank from Webmaster Tools. Many speculated PageRank might be dropped from the Toolbar soon as well – but this doesn’t appear to be the case. The last PageRank update was in June, which continues Google’s trend of updating PageRank in the toolbar every few months.

RustyBrick of Search Engine Roundtable has a good point in regards to PageRank in the toolbar from an SEO perspective, so I’m quoting him below:

Yes, a Toolbar PageRank update means nothing in terms of your ranking changing anytime soon. The PageRank scores shown in the toolbar are outdated and have zero direct impact on your Google rankings. That doesn’t mean that PageRank has no influence, but the toolbar score does not have any influence. Google shows us one thing, but yet uses another thing.

Well put.

It’s also important to consider the Webmaster Point of View here, and I think that is really where Toolbar PageRank matters: I’m looking for advertisers for my car blog. When advertisers see that I have solid PageRank, I think that gives me credibility that I might be a website they should consider to advertising on (after more due diligence, of course) – especially if I offer those potential advertisers a link on my blogroll, as that link should pass along some “link juice.” At a minimum anyway, potential advertisers will see that Google values my content at least somewhat, that this is a legitimate site that probably isn’t penalized or banned, and that my website is something they give further thought to- and they can tell all of this from a free toolbar in a matter of a second. Likewise, a site with PageRank N/A or 0 is likely to turn off potential advertisers nearly immediately,  so that PR can really be the “first impression” to either open the door or have it slammed in your face. Just my two cents, anyway.

What are your thoughts? Would love some comments on this.

Is it too soon to start worrying about Yahoo/Microsoft Search Deal?

The world of Search Engine Marketing (SEM) is going wild today with the news that Yahoo! and Microsoft announcing a 10 year partnership. Search Engine Land has been doing a great job covering this news, complete with liveblogging the press conference and getting inside interviews.

However, a lot of coverage out there is starting to speculate into what the SEM industry needs to do and how this changes things, particularly this post from SEOmoz speculating the Top 10 Things the Microsoft/Yahoo Deal Changes for SEO. I think we all need to take a few deep breaths and not get ahead of ourselves here. Here’s the fine print from the Search Engine Land article that is all to easy to overlook:

…At full implementation (expected to occur within 24 months following regulatory approval)..

That’s 2 years AFTER the Federal Government approves the deal. And don’t forget the shareholders need to approve too. Given the size of Yahoo and Microsoft, as well as the Government’s Anti-Trust folks and the DOJ’s interest in maintaining competitiveness in the industry, which is already in an oligopoly if not monopoly state already, neither the shareholder nor the Government approval of this deal is likely to come quickly (or possibly at all). The Washington Post has a great article explaining some of the legal hurdles and is already commenting on the scrutiny Microsoft and Yahoo will face. If it will take 2 years after this approval, we’re talking light years in the tech world.

Think about 2+ years ago. Twitter was practically unheard of. MySpace still dominated Facebook. The iPhone hadn’t been released yet. 2 years is HUGE!

As part of the professional SEO community, I think it’s important we keep this all in perspective. This deal could be ground-breaking, but not any time soon. It’s important to think about what all this could mean, but remember that right now all that has happened is Carol Bartz and Steve Ballmer shook hands with each other. We should educate our clients on the details of the agreement, but let them know its nothing to start worrying about yet. Even in a few years, when everything is “fully integrated,” at the current figures Bing will only have a miserable 15% of the market compared to Google’s 78%, making its market share less than 1/5th of Google’s.

So my message to you is this: stay calm, keep current on the deal (because the agreement is going to change, especially once the legal issues start being scrutinized), and continue go about your business focusing on the search engine that ridiculously dominates the other one or two out there, even when you combine #2 and #3′s market share. In all seriousness, Twitter could overcome Bing/Yahoo in two years in terms of number of searches, traffic, hits, revenue and more, as their new home page certainly shows a redoubled interest in search:

Will Twitter Have More Search Share than Yahoo/Bing in 2 Years?

Photo credit Yahoo and Twitter

I now have PageRank 2!

Reported on Search Engine Roundtable, it seems like Google has updated PageRank sometime yesterday, which was a bit unusual as PageRank was just updated in May and usually there is a 3 month cycle between updates, although a commenter on that post points out that updates have been more frequent since the last Google Toolbar was released.

Personally, I wonder if PageRank hasn’t been updated in part since the SEO community has now had time to react to Matt Cutt’s bombshell on the change in how Google will treat nofollowed links and PageRank sculpting.

So, if you’re in SEO, check your client sites and see if anything has changed, and if you’re a blogger, hopefully you saw a boost. Again, PageRank isn’t really that important of a metric, but its hard to ignore a “score” given to you by Google on a scale of 1 to 10. And at the very least, an improvement in score is an improvement nonetheless, so I’ll take what I can get.

My last report on PageRank was on May 28 where I had achieved PageRank of 1. At the time I had 53 incoming links on a 3 month old website/domain. As of today I have 224 inlinks (in Yahoo! Site Explorer) on a 6 month old domain. Most of these inlinks aren’t that valuable, and Yahoo! counts links that are nofollowed (whereas Google would not).

Wow, I don’t know what I was thinking for the first 3 months when I using the basic “Awstats” program on my server as my only software to track traffic, visits, incoming search keywords, and all of the other vital information about visitors to my website.

Google Analytics is free, provides an almost overwhelming amount of data, and is super easy to integrate with WordPress. If you are running a WordPress blog and haven’t upgraded your analytics software, I suggest you hop over to Google Analytics now and get started. This should take 5, maybe 10 minutes tops to get setup (full disclosure, it took me about an hour, haha), and whether you are a data geek or not, you’ll find out some cool stuff about your visitors that will help you connect with your audience better, so it’s good to check out no matter what your background is.

You can use your existing Google account and within a minute or two Google will give you a 10 digit ID number like UA-0000000-1, which you’ll need for the next step.

Next, you’ll want to install the Google Analytics for WordPress plugin, which you can do by clicking the link in the last sentence or by going to your WordPress Site Admin – Plugins – Add New and search for “Google Analytics.”

Once installed and activated, all the plugin requires is your analytics ID (i.e. UA-0000000-1 in the previous example), which can be found right next to your URL in the Analytics dashboard. The plugin will then automatically insert the necessary code in the footer of each page.

One caveat (and why it took me ~1hr to get all of this going): some WordPress themes take control of the footer, including the theme I’m using called “Carrington.” If the code isn’t being automatically inserted into your footer due to your custom WordPress theme (the Google Analytics dashboard will have a ! sign instead of a green check in the Status column), it may require you to go into Site Admin – Appearance – Editor – default footer and entering the code yourself, or in the case of Carrington you can go to Site Admin – Appearance – Carrington and there is a custom field there that reads “Footer code (for analytics, etc.).”

Anyway, what does this get you? A lot. And it’s free. Some sample statistics & screenshots:

Top traffic sources show where my visitors are coming from. It’s kind of neat to see such a high amount of natural search traffic coming from Google, but also interesting that my twitter account has generated a decent amount of traffic, as well as my flickr account and a few blog comments I left over at at Agency Spy on MediaBistro.com. I guess this shows why it’s important to promote your website holistically through a number of channels, not simply relying on just one media channel (i.e. twitter) to generate traffic. I’m getting traffic from places I’m not even intentionally soliciting it from (like the blog comments).

Another good one is the keywords driving traffic to my site through Google. You can tell that they are relating around three very recent blog posts I had on Google’s Treatment of NoFollow and how it will impact blogs, A Social Media WordPress Plugin I recommend, and my tips and advice for the new Facebook Vanity URLs that rolled out earlier this month. This reinforces the core truth about blogging, SEO, and internet media in general: fresh, timely, and relevant content will get you more visitors and well-written, useful, informative or otherwise enjoyable content will keep them coming back.

Browser statistics shows what internet browsers people are viewing my site on. It makes me so happy to see MS Internet Explorer at the bottom. To me, this tells me my viewers are more tech saavy and don’t use IE just because it was the default browser and they upgraded to a browser that doesn’t completely drag ass and generally suck at the internet.

There’s tons more information in here, but you’ll have to set this up to find out. You’ll notice in both screenshots above there is an option to view a detailed report on each data point, showing just the level of detail you can drill down to.