Posts Tagged ‘ PageRank

Google Toolbar Updates PageRank – I have PageRank 3!

PageRankUpdateOctober2009

Google pushed out a PageRank update last night, and now both NickRoshon.com and NicksCarBlog.com have PageRank3. Search Engine Land has more of this surprising update, given Google’s recent statement that webmasters shouldn’t focus on PageRank so much, and consequently removing PageRank from Webmaster Tools. Many speculated PageRank might be dropped from the Toolbar soon as well – but this doesn’t appear to be the case. The last PageRank update was in June, which continues Google’s trend of updating PageRank in the toolbar every few months.

RustyBrick of Search Engine Roundtable has a good point in regards to PageRank in the toolbar from an SEO perspective, so I’m quoting him below:

Yes, a Toolbar PageRank update means nothing in terms of your ranking changing anytime soon. The PageRank scores shown in the toolbar are outdated and have zero direct impact on your Google rankings. That doesn’t mean that PageRank has no influence, but the toolbar score does not have any influence. Google shows us one thing, but yet uses another thing.

Well put.

It’s also important to consider the Webmaster Point of View here, and I think that is really where Toolbar PageRank matters: I’m looking for advertisers for my car blog. When advertisers see that I have solid PageRank, I think that gives me credibility that I might be a website they should consider to advertising on (after more due diligence, of course) – especially if I offer those potential advertisers a link on my blogroll, as that link should pass along some “link juice.” At a minimum anyway, potential advertisers will see that Google values my content at least somewhat, that this is a legitimate site that probably isn’t penalized or banned, and that my website is something they give further thought to- and they can tell all of this from a free toolbar in a matter of a second. Likewise, a site with PageRank N/A or 0 is likely to turn off potential advertisers nearly immediately,¬† so that PR can really be the “first impression” to either open the door or have it slammed in your face. Just my two cents, anyway.

What are your thoughts? Would love some comments on this.

PageRank Update for June, 2009

I now have PageRank 2!

Reported on Search Engine Roundtable, it seems like Google has updated PageRank sometime yesterday, which was a bit unusual as PageRank was just updated in May and usually there is a 3 month cycle between updates, although a commenter on that post points out that updates have been more frequent since the last Google Toolbar was released.

Personally, I wonder if PageRank hasn’t been updated in part since the SEO community has now had time to react to Matt Cutt’s bombshell on the change in how Google will treat nofollowed links and PageRank sculpting.

So, if you’re in SEO, check your client sites and see if anything has changed, and if you’re a blogger, hopefully you saw a boost. Again, PageRank isn’t really that important of a metric, but its hard to ignore a “score” given to you by Google on a scale of 1 to 10. And at the very least, an improvement in score is an improvement nonetheless, so I’ll take what I can get.

My last report on PageRank was on May 28 where I had achieved PageRank of 1. At the time I had 53 incoming links on a 3 month old website/domain. As of today I have 224 inlinks (in Yahoo! Site Explorer) on a 6 month old domain. Most of these inlinks aren’t that valuable, and Yahoo! counts links that are nofollowed (whereas Google would not).

Change in PageRank Sculpting, nofollow treatment by Google: A Mad, Mad (SEO) World

<a href=image credit ari via creative commons

This is really only for the technical SEO folks, but Matt Cutts of Google has recently clarified how Google treats nofollowed links and it’s implications for Page Rank Sculpting, but this has much broader implications on how people will link out both externally and internally in general, IMO. Below is your recommended reading to learn more:

Here’s my quick take on things: the nofollow tag (which tells Google bots not to follow this link or flow any page rank through it) has been increasingly abused to manipulate rankings in Google. The nofollow tag started as a way, in part, to block blog comments with URLs in them from being followed or counted as links by Google’s bots, so that if there are 80 comments with links in a post the bot would almost pretend that those links weren’t there at all. This is no longer a valid simplification, as this recent clarification by Mr. Cutts indicates that the bot will still “count” those links as being on the page, it just won’t pass along any PageRank if you use the rel=nofollow attribute.

The implication that is getting the SEO world in a tizzy is this: every link on the page, even when nofollowed, may be counteracting your efforts to pass along PageRank to the webpages that you are acutally intending to link to and actively trying to give credit to. To take the argument one step further, the fewer links on a page you have, the more PageRank can flow between them. The more links you have, even when nofollowed, the less importance (via PageRank) is passed along. It would be in your interest, then, to only link to pages that you really want to pass credit along to, which are probably only internal navigation  links within your domain, and a few (but probably not many) high quality external links (since Google does view linking to authority websites as an indicator that your site, too, carries some authority, maybe).

Does this mean we should turn off the ability to leave URLs in blog comments? Should we stop linking to spammy websites as examples of what not to do? Should we never link out to a page unless its of high authority with good PageRank and backlinks? Stop linking out to external domains altogether?????

It’s too soon to tell, but I sure hope not, and I highly doubt the implications are really this grave. Various authority blogs (which I can still comfortably link to, as seen above) will probably do more research to both confirm these changes and see to what extent gratituitious¬† nofollow linking will really harm things. I’ve always been generous in linking out to other pages, as I know that’s the only way I’ll get links back and I don’t mind giving credit where credit’s due.

But, I’m worried that less benevolent, somewhat “greedy” bloggers who are too focused on SEO and not enough on their readers that will start taking up that annoying habit of only linking to your own webpage, even when talking about an external source.

Okay kiddies, back to work, my lunch break is over (just like PageRank sculpting via the rel=nofollow attribute, burn!)

I have PageRank!

Starting yesterday, Google updated the PageRank scores found in the Google Toolbar. I officially went from PageRank 0 to PageRank 1! Woohoo! While the actual value of PageRank is debated amongst Search Engine Markerters (SEMs), it definitely still holds at least some value. Having PageRank is a quick indicator to your readers and search engines that your blog has at least some merit & authority, isn’t spammy or malicious, and links and reviews on your blog pass along some authority based on your PageRank. The easiest way to check how much PageRank your blog has is to download the Google toolbar, which will display PageRank for any other sites you visit as well. PageRank varies from page to page within a site, so its a good way to see what Google thinks are the “most valuable” pages on your domain as well.

More info on the PageRank update can be found here: Search Engine Roundtable

At the time of writing, my domain has been registered and active since early Febuary 2009, so a little over 3 months. I have 53 incoming Inlinks in Yahoo! Site Explorer, mostly a combination of blog comments, blog directory submissions, and social media linking, as well as a valuable link from my friend’s blog on nobosh.com. For blogs, it also seems that Google looks at frequency of posts in determining your PageRank, and I’ve done pretty mediocre at that, but for the most part I’ve seen that if you don’t update your blog in a really long time, your PageRank may drop, or disappear altogether, otherwise you’re probably okay.