Posts Tagged ‘ Social Media

Counterpoint: Google+ Is a Plus Size Flop Compared to Facebook

Google+ has launched to much fan-fare and hype. I think it’s just that – hype – and is destined to be another one of Google’s failed attempts at social media. While I’m intentionally being provocative here, and obviously can’t predict the future, I’m fairly confident in making such a bold claim. Here’s why:

Google+ has some neat features, which have been examined thoroughly by many people much smarter than I. Many marketers, such as my good friend Richard Melick, have great excitement for Google+ to change the face of social media marketing. Surely, features such as Circles & Hangouts are pretty slick. But other than a few bells & whistles, it’s fundamentally no different than the core purpose & functionality of Facebook – to share updates, pictures, videos & more with your friends. The major differences are just the location (facebook.com versus google.com) and the nomenclature (groups versus circles).

With so little differentiating the two, I don’t think Google+ has a chance at ever being a “Facebook Killer”

Here’s why I think Google+ is a flop:

Read more

Facebook’s EdgeRank and How to Stop it from Filtering Friends’ News & Updates

Update Feb. 2011: Facebook has changed the filtering options, and now provides an option to show posts from “All of your friends and pages.” This is exactly what I was asking for in my original post, which is awesome to see. Either someone was listening, or someone at Facebook arrived at the same conclusion as myself, but regardless of how it was done, it is much appreciated. Check this setting now!

Original Post: Have you ever looked at the Facebook app on your mobile phone and noticed updates from Friends or Pages that don’t appear in your feed when you log in the normal way through Facebook.com? Even if you click on the Most Recent tab, which is supposed to be a “Live Feed” of all status updates, you’ll notice some are being filtered out, despite you never telling Facebook to hide those friends or pages.

This may be partly due to EdgeRank, an algorithm Facebook uses to determine what News items you would find most interesting to display in your Top News feed. This algorithm ranks status updates according to how close you are to the person who posted the update by looking at how often you interact with the person (e.g. do you send them lots of messages, likes, and pokes?) and when the last time you interacted with that person was (if you used to message & poke a lot, but now don’t, say for an ex-girlfriend, then those interactions will be devalued since they happened so long ago). More on EdgeRank can be read at TechCrunch. But this post isn’t about Top News or EdgeRank, per say…

My gripe is that “Most Recent” doesn’t contain all of the status updates posted from my friends and Pages I like. For whatever reason, some are still being filtered out, even though the Most Recent tab is supposed to be a live feed. My theory is that either EdgeRank is being used to filter out those items that score very low – e.g. items from friends or Pages I’ve rarely interacted with, or some kind of different filtering mechanism that is being used to filter out those items Facebook thinks I wouldn’t be interested in. When I compare the Most Recent feed on Facebook.com and the unfiltered feed on my mobile or TweetDeck, it seems to be plausible that items that would have the lowest EdgeRank are being filtered out, as those items are generally from people I haven’t interacted with in a long time. However I can’t confirm the filtering is done using EdgeRank, and it doesn’t really matter for the purposes of this article – what I can confirm is that items are being filtered out of “Most Recent” in one way or another.

I can see some merit to filtering out items from the Most Recent view, vis-a-vis the classic “Twitter is just people posting what they had for Breakfast” argument, and Facebook not wanting to be viewed as location of worthless status updates of distant friend’s breakfast menus.

My issue (and plea) is that I wish there was some option to display ALL status updates from all friends and pages with no filtering applied, be it a third option (e.g. Top News, Most Recent, View All) or a setting I can opt into in my Account Preferences section.

Part of what I do like about Facebook is the ability to keep in touch with a large number of people spread out across the world in many different stages of their life. The variety and mix of age, gender, sexual preferences, political affiliations and philosphies is good for getting a well rounded view of what people think, and I find opposing opinions interesting, even if I don’t always agree with them. By filtering out those people I don’t interact with often, or maybe those who I fell out of touch with, I don’t have an opportunity to get back in touch with them, or discover a mutual interest that we both share (perhaps even a breakfast item, but I digress…).

Another argument for an option to remove all filters and truly display ALL status updates is to satisfy those that are on Facebook A LOT, and have already read all of the “Most Recent” updates. You can call these people “Power Users” as they’re on Facebook constantly and reading every status update (or you could also call them people with too much time on their hands…). These “Power Users” would spend even more time on Facebook if they had more content to consume, such as adding an option to view ALL updates with no filtering applied. However these Power Users are better off using a third party client like Tweetdeck to view updates, as you’ll see in my tips below, than viewing status updates on Facebook.com.

Here are some tips if you are a “Power User” and want to view ALL updates with no filtering:

  1. Use the mobile application (e.g. Facebook for iPhone or Facebook for Android) – in my experience, there is no filtering here whatsoever, including no option for Top News
  2. Use a desktop client – TweetDeck, HootSuite and other 3rd party desktop clients will pull in your News Feed via an API, and again, as far as I can tell, no filtering is applied, and no semblence of EdgeRank or Top News is present.
  3. Edit your feed settings – At the bottom of your news feed click “edit options” in the right corner and a box pops up that says “number of friends.” Make sure that is set to a number larger than the total number of friends you have (I put in 1,000 as an arbitrary number) – hat tip to @AbbyGilmore for the tip!
  4. Interact more frequently with distant friends, or at least those friends that you want to ensure stay in your feed as much as possible. Perhaps the suggestion Facebook gives you to “reach out to Jane Smith and say hello” in the right sidebar is less of a suggestion, and more of a subtle warning that if you don’t reach out, Facebook will start filtering him or her out as you haven’t interacted with them in a while
  5. Encourage friends to interact with you – If you run a Facebook Page for your business or personal organization, try to encourage your fans to interact with your page as much as possible, or you may start to get filtered. Likewise your personal account will be getting filtered from distant friends’ “Most Recent” feed, which may or may not be a concern to you.
  6. View Individual Profile Pages – If you really want to know how a friend is doing, you can view the updates by going to their Profile Page – this isn’t feasible if you have hundreds of friends, but it is a work-around

Facebook is a rapidly changing platform and user feedback is frequently incorporated into future iterations and changes. I hope that those out in Facebook land hear this request and take it as constructive criticism. In fact, I’m such a Facebook super-fan I carved a pumpkin this Halloween to demonstrate how much I “like” their platform & service:

Facebook Pumpkin

10 Things I Learned at OMS Phoenix Yesterday

Online Marketing Summit Phoenix

I attended the Online Marketing Summit in Phoenix yesterday, and wanted to share a few insights & tips I learned. It was a great conference and it was nice to see a lot of familiar faces and learn some new things. Thanks to everyone that made it possible! We covered a wide range of topics including SEO, Social Media, Conversion Optimization, Content Strategy, and everything in between. In no particular order, here were my favorite takeaways:

#10: Create a Search & Social Media Center for Excellence: Create a central repository for best practices, keywords, social media engagement guidelines, etc, for all employees. This will benefit everyone involved by:

  • Leveraging synergies across all of your digital channels – search, social, PR, web development, email marketing, and display.
  • Getting PR & Social Media people the proper URLs and anchor text for Press Releases & Social Media messaging, as well as tips for optimal distribution
  • Allowing more people to get involved with responding to complaints or questions via twitter & message boards by posting engagement guidelines. Phone support people can respond to complaints on twitter during downtime if they have training & knowledge base.

#9: A Cheaper Press Release – WebWire.com

  • I submit a ton of online press releases for clients through PRNewswire, Marketwire, and PRWeb – but they cost several hundred bucks a pop. It doesn’t look like the distribution network is as robust for Webwire, but for $20, that’s a cheap backlink at the very least…thanks @fionnd of Elixir for this tip!
Adwords Suggestions for the brand iCrossing

Adwords Tool Keyword Suggestions for the query iCrossing

#8: Search your brand & competitors & Adwords Tool – See what suggestions Google has for your brand name, and your competitors brand names in the Google Keyword Tool and Google Search Suggest.

  • This can be helpful to: find interesting keyword ideas for brand pages, find new content ideas & content gaps, and discover reputation management issues. Check out the image to the right for suggestions google had for the word “icrossing” – very on target!

#7: Some Cool Stats & Quotes

  • #1 position on SERP gets 43% of the clicks – Arnie K of Vertical Measures, a link building company
  • “Rankings are something you can influence, not something you can control” – Arnie K – good perspective
  • If you have a website, you are a publisher – Mike Corak
  • .The BEST time to post a blog is Tuesday morning, while the WORST is Friday afternoon. – Dan Tyre  of hubspot
  • “Brands must behave and enage like people do…” ~Brian Haven of iCrossing
  • Blogs are the unsung heroes of SEO
  • Do not neglect your blog child
  • If you talk to people the way advertising talked to people they’d punch you in the face – Steve Groves

#6: Check out your backlink diversity – diversity of backlinks has increased in importance in the past year or so – those with unnatural backlink profiles do not get the same benefits they used to. Don’t overdo one method of link building (e.g. directory submissions) if you’re not going to do others.

#5: Use Social Media Profile Pages for Quick & Free Backlinks – it’s easy to get links on many social networking sites, and even if they’re nofollowed, it’s still a great tool for reputation management and probably still pass along some SEO value as well. Examples: Naymz, 123People, BusinessWeek.com, Google Profiles, LinkedIn…

#4: The Real SEO Value of a No Follow Link? There was some discussion that a rel=nofollow link has been shown to influence rankings and has SEO value. Something to consider – don’t dismiss a link just because it’s nofollowed! In my personal experience I’ve seen evidence that there is some SEO value here as well, although I haven’t seen any conclusive case studies to prove it.

The last three tips were from Jeff Eisenberg, a famous conversion optimization expert who wrote “A Call to Action” along with his brother Bryan. This was the best presentation of the whole summit in my opinion, the whole presentation was captivating and inspiring – check him and his brother out at: http://www.bryaneisenberg.com/

#3: Analyze Every Word & Image on your Money Pages

  • When Dell changed “Learn More” to “Help Me Choose” on the computer configuration page, they saw an increase of MILLIONS of dollars. Why? When customers are ready to check out, they don’t want education (Learn More), but they do want help making sure they picked the right accessories & upgrades (Help Me Choose).
  • Another Example: Overstock.com had horrible conversions on their DVD page, something that should sell well. Turns out an image talking about Childrens Movies turned off users, thinking they were on the wrong page. They changed the image to something generic, and generated a $25m sales jump
  • The takeway? Understand the mindset of the customer, and talk in their language.

#2: Make your forms & check-out pages warm & fuzzy

  • Filing in Credit Card info is the scariest moment for the consumer, and where abandonment most commonly occurs.
  • Post your return policy, quality guarantees, etc, on this page and make the customer feel warm and fuzzy
  • Examples – adding customer testimonials on check-out page, always display savings (if applicable), show quality/product guarantees
  • Warren Buffet’s shoe company added a “Return-O-Meter” to their check out page showing how often a shoe is returned, and why (e.g. too wide, too small, etc). The result? Lower abandonment rate (higher confidence in purchase) plus fewer returns.

#1: Leverage Your Reviews!

  • The Eisenberg Brothers have been very successful using reviews to increase conversions.
  • With internal search on a website, allow users to search by Best Reviews/Most Reviews. When Customers Sort this way, there is a huge increase in conversions
  • Run promotions like Top Reviewed under $50. These types of categories convert much higher.
  • Another example: Vitacost – after a customer purchases something, Vitacost thanks them for the order and asks them to review – the result? Customers would go to Vitacost.com, review the product, and actually buy more products during that session!
  • Reviews have the ability to turn worthless customer (who buys very little, very infrequently, usually on sale, but leaves a review) into a very valuable customer, as their review may sway the big buyers.

PS If I mentioned something you said and didn’t properly attribute it back to you, please leave a comment and let me know and I’ll be happy to include a link back to your website or twitter profile! I was scribbling furiously on a notepad and some of the details got lost or mixed up…

I am a Certified Social Media Maven*

Great post at DotCult: Having 1000 Twitter Followers Doesn’t Make You a Social Media Guru

The core of the argument:

Engagement is what matters. How many of your followers actually reply to you? How many of them comment on your posts? What percentage click on links that you tweet? Go ahead and ask your social media person – I bet they don’t have any answers for you.

On a related side note, I’ve recently had a twitter epiphany. My former strategy was to follow people back and just ignore them, using tweetdeck lists to pay attention to those I deem worthy, while maybe occasionally skimming those not on a list, as explained here.

This was a horrible strategy. Not only was a promoting/helping spam-bots that were auto-following anyone and everyone, but it made the web feed (and more importantly, mobile phone feed) less useful. Even with the new lists feature, I was getting a lot of noise.

In the past week, I’ve unfollowed over 400 people. I’m now following less than 800, and plan to keep defollowing people as I see noise in my twitter feed. I’ve also lost ~100 or so followers, and I expect that number to keep dropping as I unfollow people – I’m guessing their software can detect when they’re not being followed back, or they’re using a service like friendorfollow (awesome, btw) to determine who isn’t following them back anymore.

Here are some other posts on “Social Media Experts” – as ranting about social media has been a consistent theme in this blog 🙂

Have a nice weekend!

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Blog & Tweet to #BeatCancer

I’m helping to raise funds to
#beatcancer, by blogging, tweeting
and posting Facebook status
updates.

Click here to join me!

MillerCoors & eBay/PayPal is donating 1 cent per tweet, facebook update, or blog post containing #beatcancer. Use it. More info at the official website: http://beatcancereverywhere.com/

While we’re on the topic of ways to #beatcancer, early detection is critical. This is why it’s important to maintain affordable health coverage in order to keep up on regular office visits. Low Insurance provides a way to compare insurance quotes for health insurance online.

Check out my dad’s websites for more information on cancer care in North Central Ohio.

North Coast Cancer Care: Northern Ohio’s Premier Oncology & Hematology Center, now in a brand new, state-of-the-art facility and one of the only cancer centers in the US offering RapidArc  technology, speeding up treatment and improving accuracy in radiology treatments. You can also check out my dad’s bio here.

North Coast Cancer Foundation: Working to provide payment support, education, and complimentary programs for cancer patients ranging from Art Therapy to healing gardens to improve the quality of life and treatment for patients at North Coast Cancer Care. Another goal of the foundation is research, including holding a breast cancer conference every year, which happens to be this weekend at the Kalahari resort in Sandusky, OH. You can donate here: http://www.northcoastcancerfoundation.org/giving.html

New iCrossing iPhone App – Say What?

iCrossing, a global digital marketing company, has announced the release of an-all new, free iPhone app called “Say What?” which allows users to search the web for a keyword, brand, or other terms you’d want to monitor, and then returns the results broken into four separate categories: Twitter, Digg, Forums, and Blogs.

While I don’t have an iPhone, I was able to borrow a collegue’s phone to test it out – and I was impressed (bias alert: I work for iCrossing, although I had nothing to do with the development or conceptualization of this app). A quick search for my name, nick roshon, returned some pretty neat results and I really liked how they were organized by network type and you could easily drill down for more information.

A quick tip: if you are searching for a phrase, put it in quotes (also works for normal web searches). The query: nick roshon had some good results but also returned a few results for Nick Jonas and Roshon Feegan hanging out (apparently they are teenage Disney stars…). Put the query in quotes: “nick roshon” and the teenie-bopper results were weeded out.

All in all, a neat little app that would be a great tool for marketers and brand managers who want to know what people are saying about a place, brand, company or product from the convenience of their smartphone…and its free.

Download it here: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=330893554

Read more about the App from Rachel Pasqua, responsible for the development of this app and the Director of Mobile for iCrossing: http://greatfinds.icrossing.com/say-what/

Viral Video Friday Part Deux: The Social Media Guru

Reminds me of the spirit of my previous post, “Social Media Experts” Are Really Only Experts at Cliche.

I have an internet blog and everything. In laymen’s terms, that mean’s I’m super fucking awesome.

Word bro, I know the feeling 😉

Joe Wilson Learns The Power of the Viral Web – Epic Fundraising Fail

keyboard_fail_m

President Obama’s ability to leverage the web and social media to build his 2008 Presidential campaign and rake in mega campaign cash was unprecedented in success, and will stand as the benchmark for future political campaigns.

But this wasn’t a one-time phenomenon – and it doesn’t always work to a candidates advantage. Case in point – Joe Wilson.

At yesterday’s joint Congressional Address on Health Care Reform, an immature 10 year old boy Joe Wilson started heckling the President, yelling “You lie!” Historically, Joint Congressional Addresses are a time when the President is allowed to speak, and Congress is supposed to listen. This kind of behavior is unusual and shameful, and Mr. Wilson has been widely lambasted for it. But that’s not what is noteworthy – look further into the web and you’ll see.

Exhibit A: Microsites like http://www.joewilsonisyourpreexistingcondition.com/ have been sprouting up all over the place, a Public Relations embarassment to the Representative and calling viewers to donate to his 2010 challenger, Rob Miller.

Exhibit B: Liberal power-house “Act Blue” has seen many grass-roots campaigns to raise money for Rob Miller to challenge Joe Wilson, with names such as “Defeating the man who yelled “liar” at Obama: Goodbye Rep Joe Wilson” to “Californians against Joe “The Jerk” Wilson” (note he is a Rep. of South Carolina…). On ActBlue alone, Rob Miller has raked in over $200,000 and counting in donations IN THE PAST 24 HOURS!

Exhibit C: The influx in traffic and attention has caused Joe Wilson’s House of Representatives website to crash and his followers on Twitter to triple (note the conspicious lack of updates since the event).

The viral web continues to spread, experiencing compounding network effects through Twitter (a trending topic for the past 12 hours!), press coverage of Rob Miller’s fundraising abilites on major networks like CNN, and now e-mail blasts from MoveOn.Org and other liberal PACs. While still to be determined how much of this momentum will be translated into fund raising for Joe Wilson’s opponents, the early numbers are already in the hundreds of thousands of dollars, and likely to increase for the next few days.

Mr. Joe Wilson is learning just how powerful the web can be for fundraising…just not in the direction he’d prefer.

Further testament to the power of the viral web, and in my opinion, a healthy landscape for Democracy to florish – with greater accountability for politicians who do the right thing, or sometimes those that don’t…

Note: Although my political preferences may be clear from the tone of the article above, I respect the Right and don’t find it characteristic of the party as a whole. This post is merely about how an inappropriate outburst can go viral and cause deterimental damage to a Politicians career, literally overnight. It could and has happened to Democrats (i.e. Blagojevich, Spitzer, etc.) or Independents as well.

The Benefits of Managing & Optimizing Mahalo Pages

mahalo

Mahalo brings in over $1,000,000 per year in Adsense. They’ve got serious traffic, hundreds of new pages are being built every day, and all of this is crowd-sourced with little admin or overhead really needed on Mahalo’s behalf. The Alley Insider points to how much Mahalo is kicking ass these days, so it’s definitely worth your time to check out, especially if you understand the basics of SEO….here’s why:

  1. You get a cut of the Adsense revenue. If you can make the page rank well in Search Engines, you get more traffic, which leads to more impressions and clicks on the Adsense ads. Since I understand SEO, I can apply a little effort and knowledge to get a page ranking decent, which should bring some decent adsense revenue my way.
  2. You can claim pages that you want links on, and simply give them to yourself. For instance, if you managed a website for a hotel in Sacramento, you could claim the Sacramento Hotels page, then link to yourself directly from this page, giving you a free backlink. As another example, this Dallas Hotels page has PageRank 2, is cached frequently, and should pass along link juice to any sites related sites you link to (granted there are a ton of outbound links, so it isn’t much, but it’s something, it’s free, it’s relevant, and you can pick any anchor text you want).
  3. You can also build backlinks to yourself, as I’ve done in the “About the Author” section in each of the two pages above. Now I have some link juice flowing from Mahalo.com, which is a site that gets over 6 million hits a year…not bad.

The best part is, optimizing Mahalo pages to be SEO friendly is no different than any other website. Pick a few keywords, write relevant content with the keywords sprinkled through, only link to good neighborhoods, and build some backlinks to your page as you can.

The trick is to find pages that are targeting keywords that aren’t too competitive. I’m not trying to get my Mahalo pages to rank on the first page for “dallas hotels” or “sacramento hotels” because I don’t stand a chance next to many hotels and hotel chains that are fiercly targeting those keywords. And if I were going to go after something super competitive like that, I might as well do it on my own domain and get all of the Adsense revenue, not just a cut.

Where the real opportunity lies are trending search topics, usually recent news, fads, or memes that people are searching for. You’d want to create or claim a page that maybe people are interested in now, but if tomorrow no one cared, no big deal, it doesn’t cost you a cent. Likewise these topics are less likely to face fierce competition due to the timeliness of the search term – not many people will bother to build out an entire website over a topic that will only be relevant a few weeks. Take a look at the leading pages, you’ll see that is seems to be the pattern amongst them:

mahalo-top-pages

To date, I’ve earned $2.15 on the site – nothing like the sites above earning $100+ a day, but I’ve maybe invested 15 minutes total of my time, just playing around. And sadly, $2.15 is about twice what I’ve earned on this blog through Adsense…

“Social Media Experts” Are Really Only Experts at Cliche

HanselSoHotRightNow
I saw a great post over on Conversational Marketing today called 10 Questions to Evaluate a Social Media Expert. It is a really funny, yet pretty useful blog post about all of the social media hacks out there that call themselves Social Media Experts (or Gurus). Calling yourself a Social Media Expert / Guru is like being Hansel from Zoolander – so hot right now. I’ve been meaning to do a similar post, so thanks Ian for inspiring this post – I encourage you to click the link and read his wonderfully sarcastic (yet amazingly insightful) post as well.

Here’s my list of warning signs that a person you are talking to isn’t really a social media expert:

  1. They call themselves a Social Media Expert or Social Media Guru. Seriously, that is total lame-sauce. If you really were an Expert or Guru (btw, Guru…seriously? Are we Harry Potter?), you wouldn’t have to tell us that you were one, we’d already know. Go cast social media spells at Hogwarts with your twitter buddies, I’m going to stay away from anyone who claims to be an expert in anything.
  2. They mention Twitter in the first 10 seconds, or talk about Twitter for over 25% of the conversation on Social Media. Twitter isn’t social media. Twitter is a media channel that works in some applications, and doesn’t in others. Twitter is not the end-all, be-all strategy for success on the internet.
  3. They call it “Social Media” over and over without explaining their definition of what that means. First of all, “social media” is a complete bullshit term. I challenge you to find me an example of online media that isn’t social in some aspect. The only thing I can think of is an old-school, Web 1.0 web page that is basically a flyer or brochure published on the web with no ability to interact with the site. If so, there are so few of these sites any more it would be easier to identify the anti-social media on the web. However, I’m okay with using this term, but you have to define it first. You can define the term however broadly or narrowly you want, but you need to define it otherwise you’ll never really make sense – everyone thinks a different thing when they hear the phrase social media.
  4. You say the phrase ‘so-and-so really gets it’ when referring to using social media effectively. AHHH! At least you’re consistent in your use of cliches. -1 additional point if you then talk about Zappos and Dell on Twitter…yes, anyone with a pulse and internet connection already knows this – they made money using social media – whoopee! Apparently you’re the one who doesn’t “get it” if that’s the best, most creative example you can give us.
  5. They see Social Media as a one size fits all strategy. It’s not. Each company has different goals and objectives, and what works for one client really well might work awful for another one. If it were as simple as applying a process over-and-over, there wouldn’t be a need for “social media experts,” as everyone could just do it yourself. You need someone who can understand the pros and cons and make thoughtful approaches to connect with customers and partners. Sometimes that means not doing any social media at all (gasp!) – some companies really do work best under the radar (besides Halliburton).
  6. They tweet, facebook, blog, digg, etc. more than 20 hours a day. You must really think you’re important if you feel the need to share your thoughts every 15 minutes from the moment you wake up until the moment you go to bed. Perhaps this explains how you’re so narcissistic as to call yourself a social media expert in the first place. News update, Hoss – if you don’t have a life outside of your social networks, then that’s scary. If you really have all that time to update your social networks 24/7, then do you have any time leftover to focus on your clients? If you have such little human interaction in your life, are you really the right person to help drive my brand? No, and No.
  7. You talk about twitter the whole time. Again, enough with the Twitter. We get it. It’s so hot right now.  Well, so was AOL 8 years ago. What’s your point? There always be a bigger, better thing right around the corner. You have to think long-term. If you focus your entire advertising around one channel, and that channel then slowly diminishes in importance (MySpace, anyone?), then what do you do?

Anyway, go check out the post at Conversational Marketing. Here are my favorite quotes:

If you know more than 5 people, chances are you now know someone who declares themselves a social media expert. How can you tell if someone’s claim of expertise is legit? Here’s my quick quiz. Ask each question and take the appropriate action:

3: What is social media?

“Blogging and Twitter and stuff”. Excuse yourself for a bathroom break and don’t come back.

“A trendy term to describe a new kind of mass media”. Totally acceptable.
4: What’s a social media campaign?

“Voting something to the front page of Digg using my proxy server and 35 computers”. Flee the scene, and get to a minimum safe distance as soon as possible.

“I have this great software that will put a link to your site on 21,000 forums and 10,000 blogs…”. Push them down the garbage chute. Don’t be seen with them in public.

7: How do you build an audience?

“I auto-follow 20,000 people on Twitter”. If you’re OK with it, kick them in the groin for me. If not, nod politely and move on.

“I follow interesting, relevant people on Twitter, comment on relevant blog posts and try to get into the conversation”. Home run. Try not to weep with joy.

10: How does social media impact SEO?

“It builds relationships that turn into links later”. HIRE THEM NOW.

Read more: http://www.conversationmarketing.com/2009/07/10-questions-for-social-media-experts.htm#ixzz0M2bHZrRh

MySpace still makes more ad money than Facebook!?

I’m a bit suprised by this, because I thought MySpace was pretty much dead – but apparently, they make more ad revenue than the more popular (and more user friendly) social networking site Facebook. Take a look at traffic for each site:

Compete shows ~122,000 unique visitors for Facebook last month but only about ~61,000 unique visitors for MySpace – so Facebook has double the visitors!

Yet, according to a new report on social media by eMarketer, Facebook isn’t expected to suprass MySpace in ad revenue until 2011 – still a solid two years away!

Penelope Haller-Roshon

What gives!? In my humble (and possibly misinformed) opinion, Facebook has a generally more wealthy, educated crowd than MySpace – the type of people who are more likely to spend money on products being advertised. When Facebook first launched (ahh, the good old days!), it was only open to Ivy League colleges (Zuck was a Harvard elitist, apparently), then it was opened to other top colleges that weren’t quite Ivys but still pretty darn good (yay, Northwestern), and then they opened the floodgates for 12 year olds, grandparents, and anyone else with an email address, even my dog Penelope!

The quickest growing demographic on Facebook is now older users, who also would presumably have more money to spend on the products being advertised. Here’s an interesting chart of Facebook Demographics during the first half of 2009:

My only guess is that these estimates by eMarketer are on the (very) conservative side – and that Facebook will beat out MySpace much quicker than 2011. If I were a betting man (and I am), I’d put my money on this occurring MUCH sooner – the demographics and growth of Facebook are too hard to ignore…and MySpace is a more or less a sinking ship! With Facebook ad revenue growing and MySpace ad revenue likely to shrink, it seems like the perfect storm. And with all the rage of Twitter these days (and Facebook redesigning to imitate it), MySpace gets less attention and new users, putting the nail in the coffin.

Update: Laurel Papworth’s “The Business of Being Social” blog has a great post on this topic that supposes MySpace still holds a commanding lead over Facebook for ad revenue because of the Google / Myspace ad deal that generates $2.17 per user for MySpace, as well as MySpace’s event planning services like product/album launches and etc. I bet she’s right, but I still wonder what is taking Facebook so long to find a way to arrange an even sweeter deal than MySpace, given their more favorable demographics, growth, and traffic. I know Facebook has their own ad channel as opposed to using an established channel like MySpace does with Google, which should mean more profit in the long run, but even then…c’mon guys! Quit poking each other and get on it 😉 Thanks for the linkback, Laurel!

Automatically Update your Facebook Status through Twitter without being Annoying

Selective-Facebook-Status

I’ve been using a new Facebook application called Selective Twitter Status that is a pretty smart solution, I think. Many users automate their facebook status to update anytime they tweet. The problem with this is that a lot of Twitter users send tons of tweets per day. In Twitter, this is totally normal and socially acceptable. In Facebook, if you’re updating multiple times a day, it can get annoying…very annoying.

While some of your Facebook friends might actually care about what you’re tweeting, chances are you have some Facebook friends who don’t: the person who lived down the hall from you Freshman year, your (extended) family members, coworkers, neighbors, your sibling’s significant other, etc. These are people you still want to stay in touch with on a basic level and be able to see where they are living and what they are up to these days, but you probably don’t need nor want to have daily updates as to what articles they are reading, what they are thinking/doing at the moment, etc. – and they feel the same way, it’s just TMI.

Enter Selective Twitter Status – it will automatically update your Facebook status based on your tweets, like a number of other automated twitter/facebook apps, but this one will only update facebook with the tweets you decide. Simply put #fb at the end of your tweet, or you can even modify the settings so you can put #fb anywhere in the tweet. And voila, only update Facebook with tweets you think all of your friends would be interested in.

Facebook-Selective-Status

The use of the hashtag #fb here isn’t technically a proper use of hashtags, but it’s not really a big deal. The more popular hashtag for Facebook would be #Facebook anyway, and I really think hashtags are a dying pheonmenos, as explained in this interesting article over at Search Engine Journal: The Slow Death of Twitter Hashtags.

Another nice feature is the link in each update to follow you on twitter – since so many people are now hopping on the Twitter bandwagon, but have already been on Facebook for a while, this provides an easy avenue for them to find you and connect via Twitter.

So check it out, let me know what you think!